Mobile Realty Apps

While we have continued to expand our development team over the years, we are pleased to announce new members of the Mobile Realty Apps Sales and Implementation team.

Danielle Parent – Account Manager

Danielle joins the team as an Account Manager working directly with new Broker and MLS partners during the implementation of new applications.  She will also be responsible for driving adoption for Broker and MLS partners as well as assisting with MLS sales from time to time.

Previously, Danielle spent 5 years at ListHub where she oversaw MLS installations, provided account management for over 400 MLSs and helped drive broker adoption. Before ListHub, she worked at RE/MAX and a boutique brokerage in Washington, DC. She has also worked as a Consultant, developing online marketing strategies for a handful of top producing agents.

Shannon Reeves – National Director of Broker Sales

Shannon joins Mobile Realty Apps as the National Director of Broker Sales. She works with brokers to develop a mobile app strategy.

Shannon has been involved in real estate technology for 15 years. Her career started at bamboo.com, a virtual tours company that was later merged with IPIX. After the merger, she co-founded ConnectingNeighbors, which was later acquired by Reply, Inc. In recent years, she consulted for a number of real estate technology companies.

Ashley Blank-Martin – Office Manager

Ashley joins MRA as the Office Manager. She works with MLSs to ensure RETS contracts are in order. She also handles all service contracts for MLS and Broker clients.

Before joining Mobile Realty Apps, Ashley worked as an office manager for a QA consulting firm and a tech development company.

The first mobile MLS solution with edit/upload photo capabilities

MINNEAPOLIS, Sept. 25, 2012 – Mobile Realty Apps is launching a new product focused on giving agents an edge on the market.

edgeMLS is the fastest and easiest way for real estate agents to access and update MLS information. It features new technology that fuses directly with MLS software systems like Fusion, Matrix, flexmls, and others. With this level of integration and performance, edgeMLS is the most advanced mobile application in the real estate industry.

“Agents have been asking to do more than just search on their mobile devices,” said Aaron Kardell, founder and CEO of Mobile Realty Apps. “We are thrilled to bring a whole new level of functionality for agents to use in the field.”

edgeMLS supports in-app editing capabilities that allow agents to do more out of the office. Price and status updates can be made as they occur. Agents can even upload photos directly from their smartphone or tablet.

Deep integrations let agents access their existing MLS contacts with saved properties. Agents can assign possibilities or favorites to their contacts and see the changes reflected in their desktop MLS system. Saved searches are also available.

All of these new integrations are backed by Mobile Realty Apps’ industry leading search apps on iPad, iPhone, and Android. These apps feature HomeSpotter, an augmented reality technology that shows agents home listings simply by aiming their device at homes or condo buildings. They also offer map and criteria search for more refined searches.

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About Mobile Realty Apps

Mobile Realty Apps provides a complete mobile solution to brokers and MLSs, featuring apps for iPhone, iPad, Android, and BlackBerry, QR codes, text and voice response solutions. Mobile Realty Apps is perhaps best known for its industry-leading HomeSpotter augmented reality technology. Founded in 2009 and based in Minneapolis, Mobile Realty Apps implemented its professional access solutions for over a half-dozen of the largest MLSs in the US during the first half of 2012 including Northstar MLS and Northwest MLS, and many more are lining up to implement before the end of the year.

ROCHESTER, Aug. 27, 2012 – The Southeast Minnesota Association of REALTORS (SEMAR) launched the first mobile applications for its members on Wednesday of last week. In addition to the agent only access, the MLS will provide a search tool for the public to use.

“I think HomeSpotter was the big hit of the day,” commented Margaret Heise, the MLS Executive for SEMAR. “I love the novelty, but most of all I really like how easy it is to use.”

Members of SEMAR will be equipped with HomeSpotter which is Mobile Realty Apps’ augmented reality tool for real estate agents. Agents loved being able to point their smartphone camera at a nearby property to easily get listing information.

SEMAR might not be the largest MLS in the nation, but they are providing their members some of the best mobile technology available. Now each member can search for MLS listings in a native application on their iPhone, iPad, or Android device. The app is also integrated with FlexMLS, so agents can access the association’s agent roster from within the app as well as their own listings.

Some of the comments from last weeks launch included:

“I can’t wait to get back to the office and share this app with the other agents on my team.”

“This is awesome!”

“Its so cool that we can share this app with the public so they can have the most up-to-date information on our market.”

In the second phase of the rollout, Mobile Realty Apps will be launching optional individual agent marketing tools like QR codes, text and phone response, and sub-branded agent apps.

SEMAR serves just over 900 agents in Southeastern Minnesota. They are committed to developing and delivering programs, services, and related products to create an environment conducive to its members’ business success.

Download the app for Android from Google Play or for iPhone and iPad from the App Store.

SAN FRANCISCO, Aug. 6, 2012 – Inman News named Mobile Realty Apps the Most Innovative Real Estate Startup for 2012 during the Real Estate Connect conference last week in San Francisco.

“This has been a breakout year for us and we are honored to have been selected,” said Aaron Kardell, founder and CEO of Mobile Realty Apps. “Innovations such as HomeSpotter and full mobile professional access to the MLS are just a couple of the things we have led the charge on. I am even more excited by the product enhancements and new customers we plan to announce and deliver over the second half of 2012.”

Inman News is a leading source for news in the real estate industry, focusing on current technology, trends, and market conditions for real estate professionals and consumers.

The awards selection process begins with nominations from readers and professionals in the industry. Nominations are then evaluated by the Inman News review team and winners are selected based on their ability to push the real estate industry forward by improving the real estate transaction process.

Two key factors that set Mobile Realty Apps apart are its augmented reality search technology, HomeSpotter, and the deep integrations it provides with MLS software and broker website vendors.

HomeSpotter has been well received by real estate professionals and consumers when searching for properties. Augmented reality really adds the “cool factor” when searching for a home. It empowers agents allowing them to quickly respond to customer inquiries on nearby properties for sale.

Mobile Realty Apps’ professional access MLS apps are integrated with various third party systems such as appointment scheduling and document management solutions the MLS uses. More importantly, the main MLS system is fully integrated so the agent can access saved searches, saved property carts, and contacts.

Brokers or MLSs that would like to explore Mobile Realty Apps’ solutions further can do so by requesting more information or scheduling a webinar at MobileRealtyApps.com.

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About Mobile Realty Apps

Mobile Realty Apps provides a complete mobile solution to brokers and MLSs, featuring apps for iPhone, iPad, Android, and BlackBerry, QR codes, text and voice response solutions. Mobile Realty Apps is perhaps best known for its industry-leading HomeSpotter augmented reality technology. Founded in 2009 and based in Minneapolis, Mobile Realty Apps implemented its professional access solutions for over a half-dozen of the largest MLSs in the US during the first half of 2012 including Northstar MLS and Northwest MLS, and many more are lining up to implement in the second half of the year.

MINNEAPOLIS, Jul. 2, 2012 – The first six months of the year have flown by and the team here at Mobile Realty Apps is stuck wondering – “Where has the time gone?”

“This year has been incredibly exciting for whole team,” said Aaron Kardell, founder and CEO of Mobile Realty Apps. “I am very happy with the momentum that we are seeing.”

Momentum is right!

In the last six months, our team has launched professional solutions in half a dozen MLS markets, providing apps for over 50,000 agents. MLS boards from across the country including Seattle, Minneapolis, and Raleigh-Durham chose to give all of their agents quick and easy mobile access to MLS data.

When we started creating MLS apps, our goal was to help real estate agents increase their relevance in a changing industry. We worked with agents from Northstar MLS to create an app that was a true extension of the MLS. We focused on providing current data in a quick and easy to use app with integrations that allow agents to work outside of the office.

“Partnering with Mobile Realty Apps has allowed us to offer native MLS applications for the major mobile platforms,” mentioned Chris Carrillo CEO of Metro MLS in Milwaukee. “Not just delivering information in a mobile friendly way but with a very savvy technological edge that allows our members to stand out from those ‘other’ apps that are on the market.”

Over the past six months, the daily active users across our app network has increased by over 350%. We have powered millions of app sessions in dozens of apps in the Google Play Store, Apple App Store, and Blackberry App World.

“As we look to the second half of 2012, we will continue to pursue our goal of providing innovative tools that help real estate agents increase relevance in a changing industry,” stated Kardell.

MINNEAPOLIS, Feb. 2, 2012 – NorthstarMLS expanded its iPhone and iPad apps by adding a new augmented reality feature, called HomeSpotter.

HomeSpotter, a MobileRealtyApps technology, employs augmented reality to overlay property information on a device’s live camera feed. As an agent points their iPhone down the street, they see a view of the street and info on all the houses for sale pops up. There’s even a radar display that shows the direction and proximity of nearby properties for sale.

“Mobile interaction with our services is an increasingly important requirement for real estate professionals,” said John Mosey, president of NorthstarMLS. “The addition of HomeSpotter to MobileRealtyApps’ smartphone and tablet solution suite is another example of how NorthstarMLS empowers our customers with best-in-class resources to better serve their customers.”

The NorthstarMLS app, originally launched in early 2011, is available for iPhone, iPad, Android, and BlackBerry and is offered as a core member benefit to all of its subscribers. The NorthstarMLS app features full integration with CoreLogic® Matrix™, providing subscribers access to their existing saved searches, contacts, and carts. The app also features integration with BookAShowing™, allowing busy professionals to quickly schedule showings on the go.

HomeSpotter has been available in various real estate broker apps for a few months, but NorthstarMLS is the first MLS to deploy the technology. HomeSpotter is the only readily available solution for the real estate industry that allows any broker or MLS to have their own augmented realty app.

MobileRealtyApps provides a complete mobile solution to brokers and MLSs, featuring apps for iPhone, iPad, Android, and BlackBerry, QR codes, and text and voice response solutions. Founded in 2009 by Aaron Kardell and based in Minneapolis, MobileRealtyApps has worked with various brokers and MLSs including NorthstarMLS, Bob Parks Realty, Counselor Realty, and Better Homes & Gardens Area Leaders.

NorthstarMLS serves more than 13,000 REALTORS® in Minnesota and Western Wisconsin. The NorthstarMLS system conducted more than $10 billion of real estate transaction volume in 2011, giving customers access to more than 57,000 Active listings, more than 1.2 million comparable and Sold properties, and 2.79 million property records from 87 Minnesota and 3 Wisconsin counties.

NorthstarMLS is owned and operated by the Regional Multiple Listing Service of Minnesota, Inc. (RMLS) under a mandate to develop and deliver excellence in the technologies, data resources, programs and policies that support its subscribers in the performance of professional real estate practice.

MINNEAPOLIS, Nov. 11, 2011 – House hunting just got easy. HomeSpotter is a new feature from MobileRealtyApps that shows customers home listings simply by aiming their iPhone or iPad at homes or condo buildings.

“The Sunday afternoon drive scouting out homes has never been so fun,” says realtor Andy Asbury with Better Homes & Gardens Area Leaders. “HomeSpotter takes curb appeal to another level.”

HomeSpotter uses a technology called augmented reality to overlay property information on a device’s live camera feed. As a home hunter points their iPhone down the street, they see a view of the street and info on all the houses for sale pops up. There’s even a radar display that show the direction and proximity of nearby properties for sale.

HomeSpotter is currently available to a limited number of brokers for iPhone and iPad apps, and will be coming soon to Android phones as well. HomeSpotter is the first such platform available on the iPad. It’s also the only readily available solution that allows any real estate broker to have their own augmented realty app.

MobileRealtyApps is debuting HomeSpotter at the National Association of Realtors® Expo in Anaheim, Calif., as part of the Innovation Open House on Friday, Nov. 11, 2011.

Several broker apps are now offering HomeSpotter technology, including Counselor Realty in Minneapolis/St. Paul, Bob Parks Realty in Nashville, Tenn., and The Premier Property Group in Northwestern Florida.

MobileRealtyApps provides a complete mobile solution to brokers and MLS’s, featuring apps for iPhone, iPad, Android, and BlackBerry, QR codes, and text and voice response solutions. Founded in 2009 by Aaron Kardell and based in Minneapolis, MobileRealtyApps has worked with various brokers and MLS’s including NorthstarMLS, Bob Parks Realty, and Counselor Realty.

Contact:
Aaron Kardell: 612-284-2828 x212

We have a new website!

Check back often as we continue to update it. Over the next couple of months, we will be featuring some of our clients’ apps and their successes with the MobileRealtyApps platform.